About Me
why establish curious edges?
why establish curious edges?
Curious Edges Founder & Director
Over 15 years' agency and consultancy experience - big & boutique - has instilled an endless curiosity in me. Having worked in Auckland (at Research International), London (at Kantar) and Hong Kong (at Cimigo, and now founding Curious Edges) has helped to fuel my passion for understanding people, cultures, categories and companies.
Over 15 years' agency and consultancy experience - big & boutique - has instilled an endless curiosity in me. Having worked in Auckland (at Research International), London (at Kantar) and Hong Kong (at Cimigo, and now founding Curious Edges) has helped to fuel my passion for understanding people, cultures, categories and companies.
I've worked with a wide range of clients throughout Asia Pacific, including: consumer goods businesses, banking & financial services, airlines & aviation, tourism & events, luxury goods, government agencies, communication and media platforms, pharmaceutical companies, property agencies, NGOs, etc.
I've worked with a wide range of clients throughout Asia Pacific, including: consumer goods businesses, banking & financial services, airlines & aviation, tourism & events, luxury goods, government agencies, communication and media platforms, pharmaceutical companies, property agencies, NGOs, etc.
I'm always looking to explore what gives businesses, products & services an edge -
I'm always looking to explore what gives businesses, products & services an edge -
what motivates | what excites | what helps
what motivates | what excites | what helps
At the start of 2022, I made the move to set up my own consultancy; I saw a need from other agencies and clients where I could directly apply my skills and understanding across different projects and sectors.
At the start of 2022, I made the move to set up my own consultancy; I saw a need from other agencies and clients where I could directly apply my skills and understanding across different projects and sectors.
Curious Edges is based in Hong Kong, but works with clients remotely across the region, including Singapore, Australia, New Zealand and SEA.
Curious Edges is based in Hong Kong, but works with clients remotely across the region, including Singapore, Australia, New Zealand and SEA.